Virtual Assistants A New Breed of Work at Home Entrepreneurs

According to a 2004 study, the Center for Womens Business Research reports there are an estimated 10.6 million privately-held, 50% or more women-owned firms in the U.S., accounting for nearly half (47.7%) of all privately-held firms in the country. Astonishing, isnt it?

Its the dream of millions to start their own business and utilize their computer to make money at home. Now, with the help of Diana Ennen and Kelly Poelkers latest book, Virtual Assistant The Series, 3rd Edition (29.95, Another 8 Hours Publishing), its a reality! With the latest technologies, the rapid growth of the Internet, and the business community recognizing the benefits of partnering with a qualified virtual assistant, the virtual revolution has begun. And there is no end in sight!

What started out in the 80s as home-based word processors has grown into what we are seeing today. The local limitations are gone. The boundaries are erased. Modern advancements and the sheer power of the Internet coupled with enterprising, cutting edge entrepreneurs such as these authors have skyrocketed this industry. They know the technology. They have the resources. And theyve written the book on it! A book so powerful that its cited as the bible for the virtual assistant industry. Virtual Assistant The Series is currently used as training material for VA courses including: Virtual Assistance U, an online training center for virtual professionals; Red Deer Colleges VA Certification Program (in Canada); and other higher level learning organizations and colleges who are recognizing the potential for growth and continued education in the VA industry.

Priscilla Y. Huff, Author of 101 Best Home-Based Businesses for Women, 3rd. rev .ed, states, Its more than just a startup manual, it is written by professional virtual assistants (VAs) who combine their knowledge and experience with practical tips from other successful VAs to help ensure your own success in this exciting new venture. Virtual Assistant The Series is an essential tool for launching one of the most exciting new entrepreneurial venturesbecoming a professional virtual assistant.

This book leaves no stone unturned. Virtual Assistant The Series is a complete guide to starting and running a successful and PROFITABLE practice. It covers the nuts and bolts that are the foundation of a successful practice including business and financial planning, bookkeeping, marketing, and setting up a business. Plus it offers information on domain registration, creating a web site, and most importantly, how and where to find clients.

Virtual Assistant The Series: Become a Highly Successful, Sought After VA 3rd Edition Revised ISBN # 0-9742790-5-6 is available at Amazon, Borders, and online bookstores everywhere also at www.VA-TheSeries for 29.95 plus 5.00 shipping and handling. (First and second editions published under the title Up Close and Virtual).

Taking clients out to lunch, delivering goods and performing service duties are what drive entrepreneurs to success. Microbusiness owners and the self-employed depend on transportation to provide their products and services. However, escalating energy costs are making it more difficult to survive and profit as a microbusiness owner.

An online poll from the National Association for the Self-Employed (NASE) asked members how rising gas prices are affecting their business. Over 70 percent of microbusiness owners agreed that rising gasoline prices are significantly or moderately hurting their businesses. Nearly half (43 percent) of respondents increased prices to compensate for the growing costs of fuel.

“Microbusiness owners often depend on their cars to connect with their consumers or use shipping services to mail products,” says NASE president Robert Hughes. “Most people did not account for such increases in their travel or shipping budgets for the year.”

This year, the self-employed will need to revise their budgets to accommodate increasing energy costs. In the meantime, several options to stabilize energy costs are supported by the association members who opted into the survey. Tax subsidies for energy companies to develop new energy-efficient technologies, as well as tax credits to drivers who buy cars with fuel-efficient technology, were supported by two-thirds of respondents. Additional drilling in possibly oil-rich areas within and offshore of the U.S. appealed to 67 percent of members who responded to the poll.

The National Association for the Self-Employed is the nation’s leading resource for the self-employed and microbusinesses, and brings a broad range of benefits to help entrepreneurs succeed and to drive the continued growth of this vital segment of the American economy.

When you are running a small business, you should be prepared for various kinds of obstacles. Employees are a major part of the obstacles that you face in a small business. Some of the employee issues that you might face in a small business are described briefly below.

Work Over Load:

Some employees have problems when it comes to work load responsibility. These employees may be those that simply do not want to do more than they are supposed to do within the stipulated daily work time. However, as an employer you would need to ass whether this is a real condition or if the employee has genuine problems handling a particular work load. Employees that are overloaded feel that they are either not getting paid enough for their work or that they simply can not handle all the work that they are given even if they were to get an increase in salary.

In cases of overload, where an employee feels that she has been working more than the compensation offered overtime payment may arise. As an employer you may want to pay your employee extra to make sure that she continues to perform well. Sometimes it is just the matter of being paid more that helps an employee work more and take on a greater load. Remember, more money can do wonders. Naturally, employees that put in greater efforts and a greater number of work hours also need to be compensated. So, you justifiably need to pay an employee extra if she is willing to work on assignments that take more than the stipulated work-time.

Austin entrepreneur, Richard Trocino had a great product idea. And, like thousands of other innovative inventors with a new product concept, bringing that idea into a marketplace dominated by long established brands with deep links and dominance in the retail outlets is challenging. In these days of mega corporations and Walmarts, VCs and small business defined by the government in the land of opportunity, one entrepreneur with a grand idea or product may be considered by any of those groups as irrelevant and insignificant. Another challenge faced by small businesses in todays marketplace, like in Trocinos case, is getting an idea produced and generating sales.

In spite of impossible odds, Trocinos invention sells almost faster today than his factories can produce and distribute all over the world. The established companies that were given the opportunity to brand and produce it, now may be wishing they had not dismissed the popular product so readily. Not when the blogosphere is broadcasting around the globe faster and with more range than a speeding bullet; comments appearing include; OHSO gets my nod for the most stylish and futuristic toothbrushtoothpaste contraption on the market today, The Coolest Toothbrush Ever, and Worlds Most Elegant Travel Toothbrush.

Trocino received micro level funding to get the prototypes built and into limited manufacturing through friends and family after attempts to license the product to both toothpaste and toothbrush companies fell on deaf ears. Similarly, Trocino found his innovation locked out of normal channels of retailing without the benefits of an established proven brand in the marketplace.

Discouraged, but undaunted Trocino abandoned efforts to take the product to market using traditional marketing methods. Instead, like entrepreneurs who have met with unexpected success throughout business history he proceeded by seat of the pants and gut instinct. Acting on a hunch, he put it out there exclusively in the world of the internet and ignored the traditional wisdom of standard marketing techniquesno phones, faxes, or printed paper junk mailnothing but net. A guerrilla marketer does not have the luxury of the corporate behemoths who can afford (since its investors and stockholders money not their own) to throw 98% of their marketing pounds away on a numbers game in a business model that justifies and covers its inherent wastefulness by overcharging those sold customers the expenses of marketing to everyone else.

Trocino decided to be a Swamp Fox marketer, like General Francis Marion who befuddled the British in South Carolina during the Revolutionary war, and break all the rules of modern marketing warfare. Marketing is a form of warfare and many entrepreneurs have discovered the reality of todays business battlefields. The corporations and financiers have in todays market reality stacked the deck against upstart competition by raising the ante into the game of commerce. One unnamed entrepreneurial internet advice columnist estimates the cost of entry to even be considered for funding by an angel or VC group at between 25,000 and 250,000. That is merely for the development of the business plan, and pre-start up consulting, general expenses and to purchase access to their secretive inner circle. Trocino decided to wander into the unknown swamp of the internet and blogsphere and see what people would do when offered his innovation directly.

Trocino, like most entrepreneurs, is a risk taker, but like most smart business persons likes to reduce risk wherever possible. He knew a good concept poorly executed had little chance of success in the market, so he took his idea to a locally based but internationally known design firm called Design Edge and negotiated a co-marketing partnership for assistance in packaging his innovation. Trocino knew that people who travel a lot would naturally respond favorably to the concept of an integrated toothpaste dispensing toothbrush in a self contained case that protects clothing in suitcases as well as keeps things neat and sanitary. With the co-marketing partnership with Design Edge the product took on a new personality within a sexy futuristic design that takes the basic utilitarian idea and wraps it in fashionability and elegance.

Then with a few well chosen words, a friend with a good photographic eye and a smattering of html code, Trocino put up a website at http:www.goOHSO.com, and invited a few friends through http:MySpace.com to look at his new line of toothbrushes. MySpace would become the testing ground and ultimate launch pad for the rollout of his product.

With its stylish modern design and elegant photography, the buzz it generated in cyberspace was somewhat unexpected. In fact, it was explosive!

Driven by the dynamics of blogosphere where coolness and fashionability become badges of personal taste and sophistication, the OHSO toothbrush rapidly found its way onto the personal blogs of graphic designers, and jet setters as the coolest thing since crystal ice. When Josh Spears, the bloggers blogger posted his rave of the sleek product, sales and global visibility exploded. Even the legendary Steven Wozniak, the cofounder of another innovative product, Apple computer, is counted among the OHSO toothbrush users and fans.

Today the product is available in high fashion boutiques in the swanky Beverly Hills bastions of elegance and among the cappuccino makers and executive toys on the shelves of Brookstone stores around the country. Blogs have elevated the sensible, functional, practical toothbrush for harried travelers into fashion statements that provide high status and cool despite its less than 20 price tag.

Not a bad state of affairs for the beaming Trocino who is today expanding the line with even more designs to satisfy the market demands. OHSO is a product that owes its success to a seat of the pants approach to beat the corporate gorillas with a bit of his own guerilla marketing. He simply put it out there in the vast uncharted cyber world where the old MBA strategies have no more influence on the hip youth market than the full color fall outs in the increasing unread Sunday paper.

Today freedom of the personal press in the global Blogsville rules a small voice with a message, or product like the OHSO toothbrush, can be magnified into a global phenomena. When people like what they see, they tell their friends, who today are everywhere. Just like Richard Trocinos classy and well designed toothbrush.

Top 5 Mistakes That Stamp LOSER On Your Small Business Web Site

Are you making this mistake with your small business web site? Too many small business owners look at their web site as an online brochure. They use it as little more than a place to store their office hours and service list.

A different way has emerged. Now your small business web site can be used as an effective marketing tool. Used in the right way, it can spear-head many successful marketing campaigns for you in the near future.

To begin, effectively use your web site to attract leads and customers; use it to let prospective clients know who you are. Offer valuable content related to your expertise. Attract them back over and over like bees to honey. Soon you will become Top-Pick over your competition.

Did you know that many of your prospects (even locally) will type your business name or web site name in Google to see what you offer? Often they are looking to see what you offer compared to your competitor. Recently, Calif. based USC Annenberg School said from 2005 research, 78.6 Americans go online. An almost equally large percentage 72.3 say that the search engines provide whatever information they are looking for.

To make your small business Web site more effective, go through this short checklist and tweak it for better results. Or if you are just starting, now is the perfect time to put your Internet marketing plan into place to see new quarter profits.

Stay open to learn what it takes to put the right sales language and content on your site bringing more targeted visitors (visitors looking for what you have to offer.) Know the robots of the various search engines examine web sites daily looking for good key word food, free information, and content.

Correct these small business web site mistakes and make more profit:

Mistake 1No sales letter(s).

Solution: Novice Internet marketers don’t even know they need a sales letter for their services and products. They missed the foundational marketing message that said, “Only words sell. Flashy even great looking websites don’t convince anyone to call, email you and foremost of all buy. Only words can do that. Write a sales letter for each service or product you offer. Give your web site visitors a reason why they should buy from you.

Mistake 2 No or poorly written headlines to point the way

Solution: Put headlines filled with benefits on your home page to direct people to your sales letter. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. For example, here’s a shocking statement one sex therapist used ‘Wives Who Don’t Want Sex.’ Even if his web visitors didn’t have this problem, it got the attention of the curious. Rewrite your headlines. Make sure they lead your prospects to your sales page.

Mistake 3 No testimonials or case studies

Add Testimonials. Most everyone wants to know who else has used your service and had a good experience. Testimonials speak up for your product or service. They act as a referral and even an endorsement. The compliments from another customer help melt away your prospect’s fears and doubts about trusting you.

Mistake 4No compelling reason to keep reading

You may have been awarded for the most beautiful site. Congratulations! But if your web site copy is weak it may not translate to sales. Check your copy for dud phrases. Are you using trite phrases like Welcome to the official site of _____, to find out about ME, MY Company, My Achievements click here, or Sign-up for my FREE ezine. Use wording that will convince your prospects to keep reading, trust you and take action. Insert benefit loaded headlines, bullets and even links.

Mistake 5 Not enough benefits (what in it for me) on home page

Put your resume, bio and credentials on your About Us page or even the Contact page. You customer wants to know the answer to this question first. “what’s in it for me?” Don’t get me wrong; put them in their proper place on your site. But your audience will most want to know the value of your product to them. You must answer questions like, “Will it solve my particular problem?” “What will I gain?” “What will I lose if I don’t use your service?”

If you are serious about making your website a more effective marketing tool, begin by correcting the top five mistakes above. Even one or all of the principles in place will help make your website one that your visitors will contact you from, proudly refer, and come back to over and over again. Write compelling copy and grow your business today.

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(c) Earma Brown, 11 yr. Web Developer, Author
eBk: 7 Easy Acts of Online Promotion for Your Business. Everyone loves to prosper. You and your staff deserve to prosper too! Earma, principal developer at Arrow Productions helps writers and entrepreneurs realize their web dreams. Sign up for her free ezine “Web Wit” at or visit her on the web at http:www.arrowproduction.com or http:www.clickeasymarketing.com

1) Intuit QuickBooks Accounting Software
Quickbooks is a popular full featured accounting and payroll program designed for small businesses – or, I should say, a small business accounting software series. QuickBooks is available in Basic, Online, Pro, and Premier editions; the Pro Edition of this accounting program includes management tools such as a Vehicle Mileage Tracker and a Cash Flow Projector
2) Simply Accounting Accounting Software
Full featured accounting and payroll package with all the features and reports any small business needs, including Internet and e-commerce features. This small business accounting software’s data entry screens resemble their paper counterparts, and the screen tips and drag and drop functionality make the accounting program easy to learn. Professional versions include a time and billing module. Comes multi-user ready.
3) MYOB Plus Accounting Software
A double entry small business accounting software system with a user-friendly interface and over 100 financial and management reports. Includes a Professional Time Billing Module that is ideal for service businesses and the Officelink feature allows direct one click access to MS Word and Excel. Comes multi-user ready; just purchase an additional workstation license for each additional accounting program user.
4) Peachtree Complete Accounting Software
The Complete version of this small business accounting software program includes over 125 reports and features such as in-depth inventory, time and billing and job costing. The accounting program comes multi-user ready and “value packs” for 3 or more users are available. Peachtree accounting software is also available in Premium and First Accounting versions
5) Microsoft Office Small Business Accounting
The big selling feature of this small business accounting software is integration and thats a pretty big selling feature if youre already using Microsoft Office. Being able to reuse data already entered into Excel or Outlook is a really useful feature and the integration with the Business Contact Manager makes it easy to stay on top of accounts. A slate of add-
on services ranges from online payroll through PayPal invoicing

My biggest problem in becoming self-employed was me.

In order to BE a self-employed person I had to start thinking like one. I found myself reverting to that nine-to-five mentality. If I wasnt accomplishing a task every hour, then I must not really be working.

Sometimes a self-employed person has to make decisions about her business. Sometimes she is just thinking about a solution to a problem. Sometimes she just has to quiet her mind so new ideas can come. Just because youre not pounding away at the typewriter every minute doesnt mean youre not working.

Ive also learned that its okay NOT to answer the phone every time it rings. Thats what voicemail is for, and the same goes for email. At my nine-to-five job I would leave the email program open all day and answer each one as it arrived. It took me a while to realize its okay to only check email several times a day instead of constantly being interrupted. Its actually more productive than having to stop your thought process every time you have mail. At my other job, I was able to let a phone call roll over into voice mail, but it took me a while to be able to shut down the email too.

Youre going to have days where you feel you didnt accomplish much. Then again, youll have days where youll feel you can conquer the world and youll be amazed at how much you got done. Some days you may not finish many tasks, but youll make a decision on a problem that needed to be addressed. Or, you will have learned a valuable lesson about yourself.

And, I had to learn to stop breaking down all my tasks into pounds and cents. I tended to worry about how much I was or was not earning every day. The truth is, some days youre going to make more than other days. If I spent my day on marketing issues, even though I didnt earn any money from it that day, I would benefit from it some time in the future.

Rather than worry about what benefits I do or dont have, I realized the benefit I have in my business is that I answer only to me. Everything I do will benefit me sooner or later. Instead of my income being dependent on somebody elses budget, I can go as far as I dream.

And because Im now doing what I truly love and not what someone else tells me to, Im much happier and more content. I learned if you start THINKING like an entrepreneur, then youll actually be one.

Small businesses have many challenges to stay afloat. Many budding entrepreneurs think that all they need is an idea or product, a name for their small business, and a bit of work and the product will sell itself and money will come rolling in. If you have ever run a small business – even a home based business – you will know there’s much more to it than that!

The first thing you, as a potential small business owner must always do, is research your market. Then research your competition, then the available supply for your product or service, and find your unique selling position. This alone can take weeks often months.

Once you are satisfied that there is a market for your product or service then you need to sort out your business plan and cash flow projections.

Small businesses may appear low cost but many suck up substantial capital before they turn a profit so now, unless you are very fortunate, you must sort out how to finance your small business. Do you remortgage your house? look for investment partners? borrow from friends or family? or approach the bank? Whichever you choose you need to convince others that your small business will be profitable and they will get a return on their money.

Once finances are in place the hard work starts. You may have premises to arrange, suppliers to sort out, staff to recruit and mangage, accounts to keep, products to design or source, lawyers to consult, accountants to hire and we must not forget in all of this market and get the all important customers to look at and purchase your products.

To do that you have to advertise your small business, but where and at what cost? Don’t forget you have to provide customer support and accept returns. Then there’s waste disposal … and on and on.

Who’s paying for all of this – in simple terms you, and your friends, investors andor your bank are paying, until you are selling sufficient product or service to cover the costs – usually many months or even years away.

New small businesses rarely return a profit in the first year and frequently not for two or three years. Make sure you can finance it properly.

Is it worth doing it? That’s your decision but every year tens of thousands of people do start their own business and many are succesful and reap the rewards of all that hard work. But many also fail, and all too often it’s due to lack of preparation

If you’re about to set off on your new business venture prepare well and Good Luck. With good planning, persistence and a lot of hard work you too can build a profitable small business.

Undoubtedly, the internet can make the difference between a successful small business and one ignored by customers. Due to the global nature of the Internet surpassing physical frontiers between nations, and even making it unnecessary to use printed business cards when they can easily be hosted online.

Web presence can make small businesses more competitive from any angle, allowing you to understand new trends, as well as discover opportunities and problems without wasting time. A small business with Internet presence improves your opportunity to connect with a number of suppliers and customers that otherwise might not be possible in your local area.

Furthermore, traditional printed business cards including an Internet address, not only opens a new range of possibilities to succeed, but also is a way to increase your communications, showing an appealing professional appearance, no matter how big or small your business or company is actually. Magnetic business cards often create a long-lasting marketing image.

In fact, you will be surprised to see prospective clients seeking what they want through search engines. Others might check for URLs in business cards instead of browsing the printed yellow pages, because a web presence translates is synonym to having a shop or booth in every corner of the world, where every individual or small business can have the same presence as the big enterprises.

Of course, budget, skills, knowledge and other Internet resources determine the performance of every small business online. However, it will always be beneficial to develop your business web presence if you want to get customers from every location around the world or, as a practical alternative, you can create online business cards for you, your partners and employees.

On the Internet, you will find a number of websites offering both services, development of your web presence and creating your online business cards, ranging from low-mid prices to those unaffordable for people who are just starting a new business venture. However, you do not need a big budget to start.

There are a number of free Web hosting services that will gladly give you web space to develop your presence. If you have no idea how to create a website, they usually have facilities called online tools or web site builders, allowing you to create a nice looking page with just a small amount of information regarding your small business, products and services.

If you do not feel comfortable with those tools, there are other options for you. If you want to create only a business card that looks like real printed business cards, you can always get free or cheap web templates, coming in a variety of designs and only requiring your information to be uploaded, which will create your web presence instantly.

The “spark” for many entrepreneurs is seeing an opportunity that doesnt yet exist. Ted Turner, for example, launched CNN because he perceived that people wanted more television news than they were being offered. It took a lot of patience on Turners part to realize the vision, but he had read the market in a way that few “experts” did at the time.

In realizing the promise of CNN, Turner demonstrated another facet of the entrepreneurial spirit, persistence. There are a lot of bright ideas that never reach fruition; taking a “raw” idea and converting it into a successful business model is very hard work.

And that work never stops. No matter how innovative your idea, the competition is always just behind you. With anything less than constant creative effort on your part, they may not stay behind you.

Are you still with me? Here is where I reveal why everyone isnt an entrepreneur:

No opportunity is a sure thing, even though the path to riches has been described as, simply “…you make some stuff, sell it for more than it cost you… that’s all there is except for a few million details.” The devil is in those details, and if one is not prepared to accept the possibility of failure, one should not attempt a business start-up.

It is not indicative of a negative perspective to say that an analysis of the possible reasons for failure enhances our chances of success. Can you separate failure of an idea from personal failure? As scary as it is to consider, many of the great entrepreneurial success stories started with a failure or two.

Some types of failure can indicate that we may not be entrepreneurial material. Foremost is reaching one’s level of incompetence; if I am a great programmer, will I be a great software company president? Attitudinal problems can also be fatal, such as excessive focus on financial rewards, without the willingness to put in the work and attention required. Addressing these possibilities requires an objectivity about ourselves that not everyone can manage.

Other types of failure can be recovered from if you “learned your lesson.” A common explanation for these is that “it seemed like a good idea at the time.” Or, we may have sought too big a “kill;” we could have looked past the flaws in a business concept because it was a business we wanted to be in. The venture could have been the victim of a muddled business concept, a weak business plan, or (more often) the absence of a plan.

When small businesses fail, the reason is generally one, or a combination, of the following:

* inadequate financing often due to overly optimistic sales projections;

* management shortcomings,

— such as inadequate financial controls, lax customer credit, inexperience, and neglect, and;

* misreading the market,

— indicated by failure to reach the “critical mass” required in sales volume and profitability,

— usually due to competitive disadvantages or market weakness.

In a recent Wall Street Journal article titled “Why My Business Failed,” Ken Elias cautions that “even if the concept is right, it won’t fly if the strategy is wrong.” Still, on being asked whether he would start another business today, he answers: “Absolutely. The experience is fabulous, exciting and the possibility of success is always there.”